Interview about Juice "D.J." drinking at Daily

本田直之 本田直之 矢印 矢印

Naoyuki Honda

Leverage Consulting
Representative Director, President and CEO

He has offices in Hawaii and Tokyo, and while conducting investment and development business for venture companies in Japan and the U.S., he spends five months a year in Hawaii, three months in Tokyo, two months in the Japan area, and two months in Europe, Oceania, Asia, and other countries, leading a lifestyle with no boundaries between work and play. He has visited more than 200 cities in 60 countries. He is a daily gourmet, from street stalls and B-class food to three-star restaurants, and also produces collaboration dinners for famous chefs. His books include the Leverage series, "Why Japanese Chefs Can Compete on the World Stage" and "TraveLife: 35 Important Things I Learned from Traveling to Live Creatively," which have sold over 3 million copies and have been translated and published in Korea, Taiwan, Hong Kong, China, and Thailand. He holds an MBA from Thunderbird School of International Management, a Bachelor of Business Administration from Meiji University, a Certified Wine Advisor from the Japan Sommelier Association, a lecturer at Academie du Vin, a part-time lecturer at Meiji University and Sophia University, and a member of Amuse.

Sunshine Juice (SJ): It was Mr. Honda who inspired us to develop Sunshine Juice's "D.J." product. The development of "D.J." began when Mr. Honda told us about the way he dealt with his own body after traveling around the world and delving into the food of each region. Please tell us again about your lifestyle and eating habits.

Mr. Honda: For the past 10 years, I have been traveling all over the world, digging into the food of each region and eating it. However, I still need to take care of my body. So, while continuing exercise and regular juice cleanses, I have arrived at a daily style of "eating only one meal at night. Now I drink a bottle of "D.J." at lunchtime. That's the basic rule of thumb.

SJ: Thank you very much. But I think many people think that Honda-san eats three full meals every day (laughs). It is surprising that he eats one meal a day, and I think many people would first think, "Doesn't that make you hungry?" I think many people would think that.

I'm conscious of
"time to rest my body between meals"

Mr. Honda: I am not hungry at all. When I go on local business trips, I have to work, so I eat lunch as well, but then I get full and heavy, and I always gain weight. But I eat well at night. So now I'm just trying to make sure I have time between meals to let my body rest. There are some concepts like the paleo diet and autophagy, right?

  • ※Paleo Diet: A diet that mimics that of primitive man by eliminating modern processed foods and other foods that are unnatural to the human body.
  • ※Autophagy: the self-feeding action of the cell, a system that recycles nutrients stored in itself for energy when in a state of fasting; in 2016, Yoshinori Osumi, Professor Emeritus at Tokyo Institute of Technology, was awarded the Nobel Prize in Physiology or Medicine

3meals a day is an illusion!?

SJ:That's good. When did you start your current one meal a day style?

Mr. Honda: I think it started around last year. But I used to eat three meals a day. I used to eat fruit because I thought I had to eat breakfast, and I used to eat a banana before exercise because I thought I had to eat before exercise to replenish my energy level. But now I can run 20 km in the morning and bike 90 km without eating. In the first place, "three meals a day" itself is an illusion, isn't it? When did people start eating three meals a day? That's the question, isn't it?

Interview with Naoyuki Honda

SJ:That's right. I think most people today eat more than their bodies need in the first place. By the way, how was your physical condition when you ate three meals?

Mr. Honda: Physically, I was always prone to gain weight, and I was still heavy. That's why I even tried dieting without carbohydrates (laughs).

SJ:Honda-san is on a carbohydrate-free diet!?

Mr. Honda: But that's impossible for us Foodies (foodies: people who know good food and good restaurants). Life would be boring. First of all, you can't eat sushi (laughs). I go to sushi about three times a week. And Japanese food in general becomes more difficult, and pasta is also difficult. The things I can eat become extremely limited, and it becomes boring to go out to eat with everyone. That's why I stopped (laughs). So when I started the cleanse, I felt like I was getting better.

One meal a day plus "D.J." is
easy for foodies who eat out a lot

SJ:Honda-san was quick to adopt the cleanse.

Mr. Honda: Yes, that's right. I still incorporate the cleanse regularly. But I wanted to give my body a break between meals on a regular basis, and that's when I started eating one meal a day. Then I met someone who eats a lot but keeps his body in good shape, and I thought, "Wow," and asked him why. I thought to myself, "I knew it," but at the time I also thought, "That's impossible. Then I thought to myself, "Why don't I try eating one meal a day plus a glass of juice? I felt that a bottle of juice would give me peace of mind, and in fact, I was taking in the nutritional benefits of vegetables. I tried it and soon got used to it, and my health improved. Recently, there are more and more foodies around me who are eating one meal a day plus juice. There is nothing to hold you back or force you to do anything.

Interview with Naoyuki Honda

SJ:We were also inspired to develop "D.J." after hearing Mr. Honda's story. Nowadays, the number of foodies is increasing, and we started developing D.J. because we wanted to create a juice that can be used daily in that style.

Mr. Honda: Yes, that's right. People who usually eat at home and can control the quantity and content of their meals are allowed to eat three meals a day. However, for foodies who eat out a lot, three meals a day is definitely too much. For example, in our daily lives, if we want to have a quick lunch, we eat ramen at a convenience store or eat ramen. That may be fine for people in their 20s, but for those of us in our 40s and 50s, it will make us fat, and I think there will come a time when it will definitely be too much for our bodies.

SJ:Does one meal a day + "D.J." actually make you fat?

Mr. Honda: Yes, I don't gain weight. When I go on local business trips, I come back fat, but when I go back to my normal lifestyle, my weight goes down. I keep a check on the number of grams of body fat, and I've been able to keep that up as well. I don't think I will ever gain weight if I keep doing this.

D.J." is a way to enjoy
life and keep fit at the same time

SJ:From our side of development, we have thought a lot about "how best to make it continue to be consumed". So, although Sunshine Juice is sometimes called a stoic flavor (laugh), this time we were very particular about making it easy to continue drinking. Also, there are many so-called "aojiru" products in the world, but we wanted to make a product that is distinct from them.

Mr. Honda: Yes, it is. It is easier to drink than ordinary green juice. What is also convenient is that the juice that arrives frozen can be soaked in water and dissolved while you are at work, so you can drink it right away. The best thing about D.J.'s is that it keeps me balanced. If you have been eating three meals a day for a long time and then suddenly go to one meal a day, your mind may think that it is hard not to eat, whether you are really hungry or not. But "D.J." can keep that balance. D.J." gives me a sense of security. So if you are not used to it at first, I think it is okay to take two bottles instead of one.

SJ:That's right. If you force yourself or endure things in your daily life, you won't be able to continue. So the most important thing is to "keep going. Thank you very much for your time today, Mr. Honda. Finally, please give a message to everyone at Foodie.

Mr. Honda: "D.J." is a drink that allows you to enjoy the pleasures of life, eat, and keep fit. It's a great concept for foodies who enjoy eating.